1. Beautiful station building system

千萬不要以為網站就是一個簡單的大賣場，隨便堆積貨品就行了。實際上，在這個拼顏值的時代，電商網站的設計也很重要。如果你自己不懂設計知識也沒關系，可以找模板設計美觀的自助建站系統

Don't think that the website is a simple hypermarket, just pile up goods. In fact, in this era of beauty, the design of e-commerce websites is also very important. If you don't understand design knowledge, it doesn't matter. You can find a self-service station building system with beautiful template design

2.大力宣傳形象

2. Vigorously promote brand image

在電商平臺上的一大劣勢，就是宣傳不夠充分，基本一打開頁面就是商品列表了。但是在商家自己的購物商城網站建設中，你就可以大力宣傳形象，展示服務資訊、媒體報道、公司概況、生產線等，這樣就方便客戶多方位了解企業，形成認同感，增加粉絲粘性。

A major disadvantage on the e-commerce platform is that the brand publicity is not sufficient. Basically, the product list is displayed as soon as the page is opened. However, in the construction of the merchant's own shopping mall website, you can vigorously promote the brand image, display service information, media reports, company profile, production line, etc., so as to facilitate customers to understand the enterprise in multiple directions, form a sense of brand identity and increase the stickiness of fans.

3.市場調研

3. Market Research

做好市場、行業和用戶調查，掌握用戶需求，才能做針對性營銷，吸引更多客戶。你的用戶群體是什么？行業市場前景如何？產品的優勢和不足又是什么？這些在建站前都要弄清楚。熟悉自己的行業，了解競品的特點，揚長避短，才能讓你的電商網站盡快起步。

Do a good job in market, industry and user surveys and master user needs, so as to do targeted marketing and attract more customers. What is your user base? What is the market prospect of the industry? What are the advantages and disadvantages of the product? These should be made clear before the station is built. Be familiar with your own industry, understand the characteristics of competitive products, develop strengths and avoid weaknesses, so that your e-commerce website can start as soon as possible.

4.計劃好商品上架時間

4. Plan the shelf time of goods

商品上架時間要按照客戶購物習慣來，不然若是上架了，但根本每沒人購買，那就是巨大的浪費。一般周末人會比較多；如果商家想提前上架，那么可以利用上線了的“預購”功能，讓客戶提前下單，避免遺漏。

The time for putting goods on the shelves should be according to customers' shopping habits. Otherwise, if they are on the shelves, but no one buys them at all, it will be a huge waste. Generally, there are more people on weekends; If businesses want to go on the shelves in advance, they can use the online "pre order" function to let customers place orders in advance to avoid omission.

5.提高客戶購買效率

5. Improve customer purchase efficiency

商品太多時，客戶找相關商品就會比較麻煩，導致效率降低，甚至可能不下單了。商家可以利用上線了建站的“商品規格篩選”功能，讓顧客快速找到符合條件的商品，這樣商品搜索就會更加便捷，也能幫助提高客戶的購買效率。

When there are too many goods, customers will find it more troublesome to find relevant goods, resulting in reduced efficiency and may not even place an order. Merchants can make use of the "commodity specification screening" function of the online website, so that customers can quickly find qualified commodities, so that commodity search will be more convenient and help improve customers' purchase efficiency.

6.挖掘有效關鍵詞

6. Mining effective keywords

電商網站做好搜索優化，網站標題、描述、關鍵詞布局要符合行業及消費人群；還要不斷優化網站布局，及時更新內容資訊，必要時可以多做一些友鏈交換，讓網站有個好的排名，增加曝光度。

The e-commerce website shall be optimized in search, and the website title, description and keyword layout shall conform to the industry and consumer groups; We should also constantly optimize the website layout and update the content information in time. If necessary, we can do more friend chain exchange to make the website have a good ranking and increase the exposure.

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