關(guān)鍵詞是我們做seo時(shí)主要更基本的工作，在進(jìn)行seo優(yōu)化之前要先確定好關(guān)鍵詞，今天濟(jì)南網(wǎng)站建設(shè)公司就來為大家講解關(guān)鍵詞和網(wǎng)站建設(shè)兩者之間的聯(lián)系詳情吧。

Keyword is the main and more basic work when we do SEO. Before SEO optimization, we should determine the key words. Today, Jinan Website Construction Company will explain the details of the relationship between keywords and website construction.

一、降低優(yōu)化難度

1、 Reduce the difficulty of optimization

選擇關(guān)鍵詞的前提是找到有搜索量的關(guān)鍵詞，并不一定要選擇更熱門的，用戶搜索更多的關(guān)鍵詞，這樣的關(guān)鍵詞競(jìng)爭(zhēng)力度太大，很難在搜索結(jié)果頁面排到首頁，同時(shí)也并不能保證更熱門的關(guān)鍵詞就是我們的目標(biāo)客戶。

The premise of selecting keywords is to find the keywords with search volume. It is not necessary to select the more popular keywords. Users search more keywords. Such keywords are too competitive, and it is difficult to rank on the homepage of the search results page. At the same time, it is not guaranteed that the more popular keywords are our target customers.

對(duì)于中小公司網(wǎng)站來說，如果沒有足夠的人力物力建議降低關(guān)鍵詞的熱度，網(wǎng)站的核心關(guān)鍵詞更好在100萬~300萬搜索量級(jí)別的關(guān)鍵詞，這樣既能保證有用戶搜索也能保證在關(guān)鍵詞優(yōu)化難度不是太大。

For the websites of small and medium-sized companies, if there is not enough human and material resources, it is suggested to reduce the popularity of keywords, and the core keywords of the website should be better than the keywords with 1 million to 3 million search volume, which can ensure that users can search and that the difficulty of keyword optimization is not too great.

二、確保目標(biāo)關(guān)鍵詞有人搜索

2、 Ensure that the target keyword is searched

網(wǎng)站的核心關(guān)鍵詞并不是想當(dāng)然設(shè)定的，必須要經(jīng)過關(guān)鍵詞研究才能確保這個(gè)關(guān)鍵詞確實(shí)有人搜索，可以去百度指數(shù)去查詢是否有人搜索，沒有人搜索的關(guān)鍵詞對(duì)網(wǎng)站來說沒有任何價(jià)值。因此，公司網(wǎng)站要去頂適當(dāng)?shù)年P(guān)鍵詞，要做的是研究，這些關(guān)鍵詞有沒有被用戶搜索，搜索次數(shù)有沒有達(dá)到一定的數(shù)量級(jí)。

The core keywords of the website are not set for granted. You must go through keyword research to ensure that this keyword is indeed searched. You can go to Baidu Index to check whether there is a search. The keywords that no one searches are of no value to the website. Therefore, in order to search for appropriate keywords on the company's website, the first thing to do is to study whether these keywords have been searched by users and whether the number of searches has reached a certain order of magnitude.

三、實(shí)踐發(fā)現(xiàn)有效的關(guān)鍵詞

3、 Effective keywords found in practice

網(wǎng)絡(luò)營銷和推廣是一個(gè)不斷改進(jìn)的過程，對(duì)于關(guān)鍵詞研究也是一樣的，因?yàn)槊總€(gè)人的思維都會(huì)有局限性，而且也不可能在一開始就把關(guān)鍵詞選擇得非常準(zhǔn)確。所以咱們應(yīng)該在實(shí)踐中逐漸去發(fā)現(xiàn)更好更有效的關(guān)鍵詞。

Online marketing and promotion is a process of continuous improvement. The same is true for keyword research, because everyone's thinking will have limitations, and it is impossible to select keywords very accurately at the beginning. So we should gradually find better and more effective keywords in practice.

四、提煉有效流量

4、 Refine effective flow

對(duì)于網(wǎng)站來說，流量與排名都不是更終的目的，有效的流量帶來轉(zhuǎn)化才是更終的目的，要想提高有效流量，就必須考慮關(guān)鍵詞的選取。在選取關(guān)鍵詞時(shí)，不能太具體或者太專業(yè)，這樣有效流量是提高了，但是這樣的關(guān)鍵詞基本上沒有人搜索。

For websites, traffic and ranking are not the final goal. Effective traffic brings transformation is the final goal. To improve effective traffic, we must consider the selection of keywords. When selecting keywords, we should not be too specific or too professional, so the effective flow is improved, but such keywords are basically not searched.

以上是為大家介紹的有關(guān)關(guān)鍵詞和網(wǎng)站建設(shè)兩者之間的聯(lián)系的詳情，希望對(duì)大家有幫助！您有什么網(wǎng)站需求或者使用疑惑，就來我們網(wǎng)站咨詢，或者直接聯(lián)系我們http://www.sun2007.cn吧！

The above is the details of the relationship between keywords and website construction, which I hope will help you! If you have any website needs or use doubts, please come to our website for consultation or contact us directly http://www.sun2007.cn Come on!