小程序是一個(gè)高效的傳播工具，但對(duì)于我們來說，小程序就是一個(gè)營銷工具。濟(jì)南做網(wǎng)站人員認(rèn)為小程序想要做長遠(yuǎn)就要給用戶提供價(jià)值，下面來分析一番吧。

Applet is an efficient communication tool, but for us, applet is a marketing tool. Jinan website staff think that small programs want to provide value to users in the long run. Let's analyze it below.

1、小程序的微信支付基礎(chǔ)量非常龐大 只要用戶來了并留住了，就不愁賺不到錢。有10億的微信用戶，小程序的微信支付量非常龐大。 其實(shí)小程序的本質(zhì)就是變現(xiàn)之戰(zhàn)，流量加上變現(xiàn)，這樣的商業(yè)模式才是完整的。 微信有很多流量，但它缺少如何把流量實(shí)現(xiàn)商業(yè)變現(xiàn)的環(huán)節(jié)，這就需要打造商業(yè)模式閉環(huán)。

1. The wechat payment base of small programs is very large. As long as users come and stay, they will not worry about making money. There are 1 billion wechat users in China, and the wechat payment volume of small programs is very large. In fact, the essence of small programs is the war of realization, and the business model of flow plus realization is complete. Wechat has a lot of traffic, but it lacks the link of how to realize commercial realization of traffic, so it needs to create a closed-loop business model.

流量加變現(xiàn)，完成整個(gè)閉環(huán)后，市場空間非常巨大。小程序的基礎(chǔ)用戶群已形成，小程序的用戶習(xí)慣也已養(yǎng)成。 一線城市小程序是占19%，二線占25%，三線20%，四線36%，一線城市基本上是北上廣深；三線跟四線城市總數(shù)已經(jīng)超過了56%。 也就是說，小程序用戶已經(jīng)在三四線城市出現(xiàn)了下沉社交電商大玩家——拼多多，就是利用社交關(guān)系鏈迅速積累一兩億的小程序用戶，實(shí)現(xiàn)用戶裂變，這就是用戶下沉的一個(gè)效應(yīng)。 用戶下沉完成后，小程序的潛力會(huì)打開一個(gè)新的窗口，新的視角，這是用戶下沉的一個(gè)特征。

After the completion of the whole closed loop, the market space is very huge. The basic user group of the applet has been formed, and the user habits of the applet have been formed. The first tier cities account for 19%, the second tier cities account for 25%, the third tier cities account for 20%, and the fourth tier cities account for 36%. The first tier cities are basically Beijing, Shanghai, Guangzhou and Shenzhen; The total number of third tier and fourth tier cities has exceeded 56%. That is to say, the small program users have appeared in the third and fourth tier cities. Pinduoduo, a big player of social e-commerce, is to rapidly accumulate 100 million or 200 million small program users by using the social relationship chain to realize user fission. This is an effect of user sinking. After the user sinking is completed, the potential of the applet will open a new window and a new perspective, which is a feature of the user sinking.

2、小程序的行業(yè)特征 電商小程序應(yīng)用多的，緊隨其后的是智慧零售、餐飲、門店、美業(yè)、休閑娛樂。 也就是說，線下服務(wù)已經(jīng)用到小程序，實(shí)現(xiàn)線上線下鏈接，正顛覆很多線下實(shí)體店行業(yè)。 小程序的流量問題可能要換一個(gè)視角，從線下流量開始，其實(shí)商戶目標(biāo)很明確，就是拉新。

2. Industry characteristics of small programs: e-commerce small programs are widely used, followed by smart retail, catering, stores, beauty industry, leisure and entertainment. In other words, offline services have already used small programs to realize online and offline links, which is subverting many offline physical store industries. The traffic problem of small programs may need a different perspective, starting from offline traffic. In fact, the merchant's goal is very clear, that is, to attract new customers.

拉新從線下流量留存開始的，要把線下流量先留存好，然后再結(jié)合商業(yè)模式打造交易閉環(huán)。 再通過微信小程序特有的社交關(guān)系鏈的裂變，利用微信用戶池去持續(xù)拉新，這個(gè)時(shí)候才完成了后的一個(gè)目標(biāo)：閉環(huán)。其次就是循環(huán)拉新促活，小程序就真正幫他們打造了商業(yè)閉環(huán)。

Starting from the retention of offline traffic, we should retain offline traffic first, and then create a closed-loop transaction in combination with the business model. Then, through the fission of the social relationship chain unique to wechat small programs, we use the wechat user pool to continuously pull new ones. At this time, we have completed the next goal: closed loop. Secondly, the small program really helps them create a business closed loop.

簡而言之，小程序運(yùn)營 就是從線下流量留存開始，打造交易閉環(huán)，后利用社交關(guān)系鏈，由留存實(shí)現(xiàn)拉新，這才是小程序的真正在線下可為的一個(gè)地方。更多相關(guān)內(nèi)容，您可以來我們網(wǎng)站http://www.sun2007.cn關(guān)注了解！

In short, the operation of small programs is to create a closed-loop transaction from the retention of offline traffic, and then use the social relationship chain to pull new ones from the retention. This is the real place where small programs can be offline. For more information, you can visit our website http://www.sun2007.cn Follow and understand!