正如濟南網站建設人員所知道的那樣，在您的網站上擁有高質量的內容是從搜索引擎引入自然流量的一種極好的方法。不幸的是，無論您涵蓋了多少個不同種類的文章內容，總是會有成千上萬的其他網站發布類似的內容。您如何提高搜索排名并在人群中脫穎而出？答案是內容支撐。

As Jinan website builders know, having high-quality content on your website is an excellent way to introduce natural traffic from search engines. Unfortunately, no matter how many different kinds of articles you cover, there will always be thousands of other websites publishing similar content. How do you stand out and improve your ranking in the search crowd? The answer is content support.

什么是內容支撐？What is content support?

目前增加公司網站文章欄目是一種常見的做法，您可以在其中分享您所在行業的專業知識。您的營銷團隊已經確定了與目標受眾共鳴的主題。但是，當您創建內容支撐時，您會將自己定位為特定主題的。

At present, it is a common practice to add the article column of the company's website, in which you can share the professional knowledge of your industry. Your marketing team has identified themes that resonate with your target audience. However, when you create a content support, you position yourself as an authority on a specific topic.

內容支撐對擴展主題進行了全面概述。它可以采用詳細的操作指南，廣泛的資源列表或一組文章、視頻及其他探索主題內容的形式。支撐內容的黃金標準是“ 10x支柱”，即該內容比該主題的其他任何東西都要好十倍。那應該是你的目標。

The content support provides a comprehensive overview of the extended theme. It can take the form of detailed operation guide, extensive resource list or a set of articles, videos and other exploration topics. The gold standard for supporting content is the "10x pillar", that is, the content is ten times better than anything else on the subject. That should be your goal.

是什么構成了強大的內容支撐?

What constitutes a strong content support?

您可能已經猜到，內容支撐圍繞著“支撐支柱頁面”。該頁面應高度引人入勝，易于瀏覽，并塞滿了寶貴的信息。它應該吸引讀者，并使他們想要為該頁面添加書簽以進行收藏-或從其他網站內容引用鏈接至該頁面!使用大量圖形，項目符號，插圖和詳細說明，為讀者提供豐富而有意義的體驗。

As you might have guessed, content support revolves around the "support pillar page". The page should be highly engaging, easy to navigate, and filled with valuable information. It should attract readers and make them want to bookmark the page for collection - or reference links to the page from other website content! Use a large number of graphics, bullets, illustrations and detailed instructions to provide readers with a rich and meaningful experience.

內容支柱如何推動流量How does the content pillar drive traffic

無論您的內容支柱是一個單獨的，深入的頁面還是一組相關的頁面，它都會為您網站的SEO供電。信息豐富，高價值的內容受到用戶的重視，這意味著它受到Google的青睞。此外，在您的網站上將多個頁面鏈接在一起可以提高您的排名。無論您開發哪種類型的內容支柱，都有很多機會：

Whether your content pillar is a single, in-depth page or a group of related pages, it will power the SEO of your website. Rich information and high-value content are valued by users, which means that it is favored by Google. In addition, linking multiple pages together on your website can improve your ranking. No matter what type of content pillar you develop, there are many opportunities:

使用大量關鍵字。Use a large number of keywords.

添加到高權限網站的出站鏈接。Outbound links added to high privilege sites.

鏈接您網站上的頁面。Links to pages on your website.

創建可以成為百度或其他搜索引擎精選片段的內容。

Create content that can be selected segments of Baidu or other search engines.

延長閱讀時間，從而增加您的網站參與度。

Extend reading time to increase your website participation.

說服讀者采取行動(例如預訂電話，請求免費試用)。

Persuade readers to take action (e.g. book a phone call, request a free trial).

所有這些好處將為您帶來流量，并提供有意義的體驗，從而提高忠誠度和轉化率。關鍵是通過確定的信息來源為您的受眾提供佳價值。

All these benefits will bring you traffic and provide a meaningful experience, which will improve brand loyalty and conversion rate. The key is to provide the best value to your audience through identified sources of information.