First, website navigation

一般用戶在訪問網(wǎng)站時(shí)，時(shí)間關(guān)注到的就是網(wǎng)站的導(dǎo)航欄，頁面切換也要通過網(wǎng)站導(dǎo)航來實(shí)現(xiàn)，比如從首頁到達(dá)詳情頁面時(shí)，都是要先點(diǎn)擊導(dǎo)航當(dāng)中的欄目頁，然后在欄目頁當(dāng)中再查找。這時(shí)候網(wǎng)站導(dǎo)航設(shè)計(jì)是否簡潔，用乎更否看懂，是否易于操作，就決定著用戶終是否能夠抵達(dá)自己需要的目的頁面。如果導(dǎo)航能夠快速使用戶抵達(dá)目的頁，用戶自然就會(huì)對(duì)網(wǎng)站認(rèn)可，但如果不能的話，用戶就會(huì)離開網(wǎng)站，所以說網(wǎng)站的導(dǎo)航要簡潔，更易于用戶使用。

When general users visit the website, they pay attention to the navigation bar of the website for the first time. Page switching should also be realized through the website navigation. For example, when they arrive at the details page from the home page, they should first click the column page in the navigation, and then search in the column page. At this time, whether the website navigation design is simple, whether it is easy to understand, and whether it is easy to operate, determines whether the user can finally reach the destination page he needs. If the navigation can make the user reach the destination page quickly, the user will naturally recognize the website, but if not, the user will leave the website, so the navigation of the website should be concise and easier to use.

第二，網(wǎng)站打開速度

Second, the speed of website opening

每個(gè)用戶的耐心都是有限的，如果在訪問網(wǎng)站的時(shí)候，點(diǎn)擊之后很長時(shí)間加載不出來頁面，那么用戶對(duì)此則會(huì)非常失望，對(duì)網(wǎng)站也會(huì)失去信心，只能離開去查找其他網(wǎng)站來達(dá)成自己的需求，而這個(gè)網(wǎng)站也就與這些用戶無緣了。所以，網(wǎng)站要想讓用戶滿意，須要確保加載速度夠快，這樣用戶在點(diǎn)擊之后，立馬就能看到網(wǎng)站的完整形態(tài)及下一步想要看的內(nèi)容，用戶就會(huì)更希望對(duì)網(wǎng)站進(jìn)行細(xì)致的訪問，從而避免離開。

Every user's patience is limited. If they can't load the page for a long time after clicking on the website, they will be very disappointed and lose confidence in the website. They can only leave to find other websites to meet their own needs, and this website will be out of touch with these users. Therefore, if the website wants to satisfy users, it needs to ensure that the loading speed is fast enough, so that users can immediately see the complete form of the website and the content they want to see in the next step after clicking, and users will want to visit the website in detail, so as to avoid leaving.

第三，網(wǎng)站內(nèi)容要優(yōu)質(zhì)

Third, the content of the website should be of high quality

網(wǎng)站想要滿足用戶需求，就需要有豐富的內(nèi)容來支持，另外還必須保證這些內(nèi)容都是優(yōu)質(zhì)的。畢竟當(dāng)下互聯(lián)網(wǎng)的信息量非常龐大而且更行很快，但真正優(yōu)質(zhì)原創(chuàng)的內(nèi)容是非常少的，大部分信息都是重復(fù)度非常高的，用戶對(duì)此類信息有可能看了很多遍了，自然不會(huì)再感興趣了，如果網(wǎng)站都是這樣的內(nèi)容，自然用戶對(duì)網(wǎng)站也不會(huì)產(chǎn)生興趣。而優(yōu)質(zhì)內(nèi)容就是要在豐富的基礎(chǔ)上，確保都是用戶沒見到的，新奇的有用信息，這樣才能吸引到用戶關(guān)注。

If the website wants to meet the needs of users, it needs to have rich content to support, in addition, it must ensure that these content are high quality. After all, the amount of information on the Internet is huge and fast, but the real high-quality original content is very few. Most of the information is highly repetitive. Users may have read this kind of information many times, and they will not be interested in it any more. If the websites are all such content, natural users will not be interested in the website. High quality content is to ensure that it is novel and useful information that users don't see on the basis of rich content, so as to attract users' attention.

第四，網(wǎng)站運(yùn)行要穩(wěn)定

Fourth, the website should be stable

網(wǎng)站運(yùn)行穩(wěn)定就是說網(wǎng)站在運(yùn)行的過程中，既要保證其安全性，又要保證其穩(wěn)定性，這樣用戶才能放心的訪問網(wǎng)站。如果網(wǎng)站出現(xiàn)安全問題，就會(huì)導(dǎo)致企業(yè)和用戶都遭受損失，而不穩(wěn)定則會(huì)導(dǎo)致網(wǎng)站無法被打開，或是打開慢，這兩個(gè)問題對(duì)網(wǎng)站跳出率的影響都是非常大的。所以，企業(yè)要做的便是選擇優(yōu)質(zhì)服務(wù)器來保證網(wǎng)站穩(wěn)定運(yùn)行，當(dāng)然還需要堅(jiān)持對(duì)網(wǎng)站進(jìn)行優(yōu)化和維護(hù)，使網(wǎng)站的安全性得到大保障。

Stable operation of the website means that in the process of operation, the website should not only ensure its security, but also ensure its stability, so that users can rest assured to visit the website. If the website has security problems, it will lead to the loss of enterprises and users, and instability will lead to the website can not be opened, or open slowly, these two problems on the website bounce rate is very big. Therefore, the first thing enterprises should do is to choose high-quality servers to ensure the stable operation of the website. Of course, they also need to adhere to the optimization and maintenance of the website, so as to maximize the security of the website.

第五，網(wǎng)站設(shè)計(jì)重視與用戶互動(dòng)

Fifth, website design attaches importance to interaction with users

一個(gè)優(yōu)秀的網(wǎng)站，不應(yīng)該只是單純展示企業(yè)的產(chǎn)品和形象，讓用戶瀏覽、接受和購買，而是通過網(wǎng)站建立企業(yè)與用戶之間的互動(dòng)聯(lián)系，為企業(yè)不斷的培養(yǎng)忠實(shí)用戶。當(dāng)然要為企業(yè)培養(yǎng)忠實(shí)用戶，那么就需要企業(yè)不斷與用戶之間互動(dòng)，交流，了解并解決用戶的真實(shí)想法和需求，同時(shí)也讓用戶對(duì)企業(yè)更好的了解，從而對(duì)企業(yè)更加信任。同時(shí)企業(yè)還能借此得出用戶對(duì)網(wǎng)站和企業(yè)的看法，而這對(duì)于未來企業(yè)和網(wǎng)站的發(fā)展是非常關(guān)鍵的。

An excellent website should not only show the product and image of the enterprise, let users browse, accept and buy, but also establish the interaction between the enterprise and users through the website, so as to cultivate loyal users for the enterprise. Of course, to cultivate loyal users for enterprises, enterprises need to constantly interact with users, communicate with them, understand and solve their real ideas and needs, and at the same time let users have a better understanding of the enterprise, so as to have more trust in the enterprise. At the same time, the enterprise can also draw users' views on the website and the enterprise, which is very critical for the future development of the enterprise and the website.