或許許多公司覺得，網(wǎng)站建設(shè)建設(shè)好以后就算得上是網(wǎng)站建設(shè)的事情已經(jīng)完成了，這還僅僅是工作完成的一步，這一步也是由很多環(huán)節(jié)組成的，下面來講講營(yíng)銷型網(wǎng)站建設(shè)期間要走的十步路是怎樣的。

Perhaps many companies feel that after the website construction is completed, even if the website construction has been completed, this is only one step to complete the work. This step is also composed of many links. Next, let's talk about the ten steps to be taken during the construction of marketing websites.

1、網(wǎng)站定位

1. Website positioning

在進(jìn)行規(guī)劃之前。設(shè)計(jì)前必須明確網(wǎng)站定位，鎖定企業(yè)利潤(rùn)模式和定位，全面分析目標(biāo)客戶，充分了解產(chǎn)品或服務(wù)的優(yōu)勢(shì)，形成差異化營(yíng)銷，明確網(wǎng)站定位，后期轉(zhuǎn)型較高；

Before planning. Before the design, we must clarify the website positioning, lock in the enterprise profit model and brand positioning, comprehensively analyze the target customers, fully understand the advantages of products or services, form differentiated marketing, clarify the website positioning, and have a higher transformation in the later stage;

2、網(wǎng)站策劃

2. Website planning

營(yíng)銷網(wǎng)站需要結(jié)合企業(yè)文化、形象、產(chǎn)品、優(yōu)勢(shì)、盈利模式、潛在客戶需求等，進(jìn)行策劃，融入營(yíng)銷理念，使?fàn)I銷貫穿整個(gè)營(yíng)銷網(wǎng)站建設(shè)，從而保證營(yíng)銷網(wǎng)站具有強(qiáng)大的營(yíng)銷；

Marketing websites need to be planned in combination with corporate culture, image, products, advantages, profit model, potential customer needs, etc., integrate marketing concepts, and make marketing run through the construction of the whole marketing website, so as to ensure that the marketing website has strong marketing;

3、網(wǎng)站結(jié)構(gòu)扁平化

3. Flat website structure

扁平化不僅有利于蜘蛛抓取，也有利于用戶快速找到他們想要的內(nèi)容。許多網(wǎng)站結(jié)構(gòu)混亂，用戶很難找到內(nèi)容。這種結(jié)構(gòu)的用戶體驗(yàn)非常糟糕；

Flattening is not only conducive to spider crawling, but also conducive to users to quickly find the content they want. Many websites have a chaotic structure, and it is difficult for users to find content. The user experience of this structure is very poor;

4、網(wǎng)站開放速度

4. Website opening speed

訪問速度主要有兩個(gè)方面，一個(gè)是服務(wù)器的穩(wěn)定性，另一個(gè)是網(wǎng)站本身的代碼問題，許多企業(yè)追求酷頁(yè)面設(shè)計(jì)，使用許多特殊效果，增加許多冗余代碼，甚至使用FLASH動(dòng)畫，嚴(yán)重影響網(wǎng)站訪問速度，這些一般網(wǎng)站建設(shè)公司是無與倫比的；

There are two aspects of access speed: one is the stability of the server, the other is the code problem of the website itself. Many enterprises pursue cool page design, use many special effects, add many redundant codes, and even use flash animation, which seriously affects the access speed of the website. These general website construction companies are unparalleled;

5、網(wǎng)站內(nèi)容

5. Website content

百度現(xiàn)在正在調(diào)整算法，越來越重視內(nèi)容建設(shè)，這也是解決用戶需求的需求。在內(nèi)容編輯方面，我們必須深入挖掘產(chǎn)品或服務(wù)的精彩賣點(diǎn)。優(yōu)勢(shì)被編輯成有吸引力的文本來描述，當(dāng)然，在選擇圖片時(shí)，必須有吸引力，內(nèi)容必須是原創(chuàng)和有價(jià)值的，以吸引更多的潛在客戶；

Baidu is now adjusting its algorithm and paying more and more attention to content construction, which is also the need to solve user needs. In terms of content editing, we must deeply explore the wonderful selling points of products or services. Advantages are edited into attractive text to describe. Of course, when choosing pictures, they must be attractive, and the content must be original and valuable to attract more potential customers;

6、網(wǎng)站設(shè)計(jì)

6. Website design

顏色必須準(zhǔn)確，記住不要太花哨，在設(shè)計(jì)前不僅要遵循規(guī)劃計(jì)劃，還要考慮企業(yè)背后的文化。實(shí)力。行業(yè)特點(diǎn)。產(chǎn)品屬性。行業(yè)地位等，結(jié)合企業(yè)VI顏色，考慮用戶的使用習(xí)慣，設(shè)計(jì)行業(yè)經(jīng)典網(wǎng)站，處理細(xì)節(jié)，反映企業(yè)的專業(yè)性，整體感覺必須清新，創(chuàng)造良好的瀏覽環(huán)境；

The color must be accurate. Remember not to be too fancy. Before designing, you should not only follow the planning plan, but also consider the culture behind the enterprise. strength. Industry characteristics. Product attributes. Industry status, etc., combined with the VI color of the enterprise, considering the user's usage habits, design the classic website of the industry, deal with the details, reflect the professionalism of the enterprise, the overall feeling must be fresh, and create a good browsing environment;

7、導(dǎo)航清晰

7. Clear navigation

必須有一個(gè)清晰的導(dǎo)航，讓用戶了解企業(yè)做什么，什么樣的產(chǎn)品和服務(wù)，導(dǎo)航就像路標(biāo)，讓客戶快速找到他們想知道的內(nèi)容，不容易迷路在網(wǎng)站上；

There must be a clear navigation, so that users can understand what the enterprise does and what products and services it provides. Navigation is like a road sign, so that customers can quickly find what they want to know, and it is not easy to get lost on the website;

8、網(wǎng)站排版

8. Website layout

在內(nèi)容排版方面，我們必須遵循用戶的瀏覽習(xí)慣，將關(guān)鍵內(nèi)容放在關(guān)鍵位置，按照營(yíng)銷網(wǎng)站規(guī)則布局，定位網(wǎng)站。產(chǎn)品。優(yōu)勢(shì)。客戶關(guān)心的問題。企業(yè)如何解決客戶問題和第三方見證，依次展示；

In terms of content layout, we must follow users' browsing habits, put key content in key positions, layout and position the website according to the rules of marketing websites. Products. Advantages. Customer concerns. How the enterprise solves customer problems and third-party witness are displayed in turn;

9、網(wǎng)站誠(chéng)信

9. Website integrity

濟(jì)南網(wǎng)站建設(shè)公司認(rèn)為營(yíng)銷網(wǎng)站缺一不可，既能突出實(shí)力，又能提高與客戶的信任感。企業(yè)在發(fā)展過程中，必須注意相關(guān)資質(zhì)證書的積累。榮譽(yù)證書和第三方見證；

Jinan website construction company believes that marketing websites are indispensable, which can not only highlight the strength, but also improve the sense of trust with customers. In the process of development, enterprises must pay attention to the accumulation of relevant qualification certificates. Honorary certificate and third party witness;

10、網(wǎng)上溝通

10. Online communication

在線通信工具非常重要。它不僅顯示電話，還顯示在線通信工具。當(dāng)然，您也可以留下QQ并設(shè)置臨時(shí)對(duì)話功能。不要只放QQ，以免一些用戶不登錄QQ。如果您想在咨詢中登錄Q并添加對(duì)話步驟，您可能會(huì)失去對(duì)話的機(jī)會(huì)，因此，我們必須注意這一點(diǎn)，以便客戶能夠在找到您。

Online communication tools are very important. It displays not only phones, but also online communication tools. Of course, you can also leave QQ and set the temporary dialog function. Don't just play QQ, so that some users don't log in to QQ. If you want to log in to Q and add dialogue steps in the consultation, you may lose the opportunity of dialogue. Therefore, we must pay attention to this so that customers can find you in.

營(yíng)銷型網(wǎng)站建設(shè)期間要走的十步路就是以上所講解的相關(guān)內(nèi)容，當(dāng)然您也可以依據(jù)自己的實(shí)際情況來做選擇做工作，更多相關(guān)內(nèi)容就來關(guān)注我們網(wǎng)站http://www.sun2007.cn吧！

The ten steps to be taken during the construction of marketing websites are the relevant contents explained above. Of course, you can also choose to work according to your actual situation. Pay attention to our website for more relevant contents http://www.sun2007.cn Come on!