Jinan website construction believes that SEO friends will have such doubts: my website has been optimized for a long time, and the ranking has not been improved. The users who come into the website through the search engine are the source of traffic. Even if the external chain traffic and direct access can not be compared with the keyword ranking, it can be said that they are anxious and embarrassed in the face of this situation, Let's help you analyze the reasons why Jinan website ranking optimization has not ranked for a long time. Let's have a look!

1、Title標題優(yōu)化關鍵詞過多，導致主題權重分散

1. Too many Title Optimization keywords lead to scattered topic weight

當你網(wǎng)站標題設置越多關鍵詞的時候，說明優(yōu)化關鍵詞的難度越大，頁面權重評分值會按照詞匯比例來分配，所以網(wǎng)站長期沒有排名是否你網(wǎng)站標題設置關鍵詞過多了。

When you set more keywords in the title of your website, it means that the more difficult it is to optimize the keywords, and the page weight score value will be distributed according to the vocabulary proportion, so the website has not been ranked for a long time. Whether you set too many keywords in the title of your website.

2、網(wǎng)站優(yōu)化的搜索詞過熱，排名難以優(yōu)化提升

2. The search terms of website optimization are overheated, and it is difficult to optimize and improve the ranking

當網(wǎng)站優(yōu)化一些搜索量過大的熱門詞，往往需求一定的時間、以及本人網(wǎng)站營運的優(yōu)化技術才有可能優(yōu)化上去，是否自身SEO優(yōu)化技術經(jīng)驗不足，title卻部署過于熱門的關鍵詞。

When the website optimizes some hot words with too much search volume, it often takes a certain time and the optimization technology of my website operation to optimize them. Whether I have insufficient experience in SEO optimization technology, but the title deploys too hot keywords.

3、經(jīng)常更新與網(wǎng)站主題無關的文章，稀散主題相關性

3. Frequently update articles that have nothing to do with the theme of the website, and dilute the relevance of the theme

有部分網(wǎng)站是這樣的情況，網(wǎng)站主題與更新的內(nèi)容毫無相關，有些是企業(yè)的公司新聞，有的是網(wǎng)站主題分類定位太廣泛，更新大量與主題無關的內(nèi)容不但對網(wǎng)站優(yōu)化沒有半點效果，還會稀散主題相關性，正所謂有些網(wǎng)站有大量的收錄，卻沒有排名，很大的問題出自這里。

For some websites, the theme of the website has nothing to do with the updated content. Some are corporate news, and some have too extensive classification and positioning of the website theme. Updating a large number of content irrelevant to the theme will not only have no effect on the website optimization, but also dilute the theme relevance. It is the so-called that some websites have a large number of collections but no ranking, The big problem comes from here.

4、網(wǎng)站內(nèi)容并沒有進行關鍵詞布局與內(nèi)鏈優(yōu)化

4. The website content did not carry out keyword layout and internal chain optimization

是否你的網(wǎng)站內(nèi)容并沒有進行關鍵詞布局與內(nèi)鏈優(yōu)化，相對于沒有進行內(nèi)容優(yōu)化，只是一篇稀松平常的文章，對網(wǎng)站排名提升并沒有太多效果，是無法集中權重傳輸?shù)巾撁婧诵年P鍵詞的。

Whether your website content has not carried out keyword layout and internal chain optimization. Compared with no content optimization, it is just an ordinary article, which has no much effect on the promotion of website ranking, and it is impossible to concentrate the weight and transmit it to the core keywords of the page.

5、站內(nèi)基礎優(yōu)化沒有規(guī)范操作，頁面質量過低,站內(nèi)基礎優(yōu)化包括很多方面，如下：

5. There is no standard operation in the station foundation optimization, and the page quality is too low. The station foundation optimization includes many aspects, as follows:

(1)url是否規(guī)范，標準化。

(1) Whether the URL is standardized.

(2)nofollow標簽是否設置禁止不參與排名的頁面?zhèn)鬟f權重。

(2) Whether the nofollow tag is set to prohibit the transfer weight of pages that do not participate in the ranking.

(3)網(wǎng)站是否存在過多死鏈，清除死鏈推薦使用xenu死鏈檢查工具，更快捷。

(3) Whether there are too many dead chains in the website. It is recommended to use Xenu dead chain inspection tool to clear the dead chain, which is faster.

(4)robots協(xié)議文件是否正常規(guī)范。

(4) Whether the robots protocol file is normal.

(5)文章字體排版是否整齊，頁面是否美觀，符合用戶瀏覽，架構設置清晰明了等

(5) Whether the font layout of the article is neat, whether the page is beautiful, in line with the user's browsing, and the structure setting is clear

以上只是一些基礎的優(yōu)化知識，有可能是這方面原因，當然也有可能是其它原因，僅供參考。

The above is only some basic optimization knowledge, which may be the reason in this regard. Of course, it may also be other reasons, for reference only.

SEO優(yōu)化

SEO optimization

6、網(wǎng)站沒人瀏覽，受眾度過低

6. The website is not browsed and the audience is too low

在網(wǎng)站的排名與流量，這兩者是相互輔助的作用。在網(wǎng)站進行優(yōu)化初期，網(wǎng)站是毫無名氣的站點，想提升網(wǎng)站流量，苦于沒有網(wǎng)站排名，但是想提升網(wǎng)站排名也是需要流量受眾度來支撐排名的。這也是為什么一些資源大神優(yōu)化網(wǎng)站更簡單容易的原因了，所以做好站內(nèi)優(yōu)化，然而適當建設高質量外鏈，各大高權重平臺引流，優(yōu)化效果才會事半功倍。

In terms of website ranking and traffic, the two are complementary to each other. In the initial stage of website optimization, the website is an unknown site. If you want to improve the website traffic, you suffer from no website ranking, but if you want to improve the website ranking, you also need the traffic audience to support the ranking. This is also the reason why some resource God optimization websites are simpler and easier. Therefore, do a good job in station optimization. However, if we properly build a high-quality external chain and drain the major high-weight platforms, the optimization effect will get twice the result with half the effort.

7、網(wǎng)站并沒有長期堅持去執(zhí)行優(yōu)化以及維護

7. The website does not insist on Optimization and maintenance for a long time

網(wǎng)站長期沒有排名，也許是你優(yōu)化網(wǎng)站力度不夠，站內(nèi)文章更新沒有做到定時定量，什么時候心情好，就寫作一遍文章，如果你網(wǎng)站關鍵詞排名已經(jīng)做上去了，有了固定流量還好說，可網(wǎng)站想優(yōu)化就進行優(yōu)化，不想就扔在一邊，你要知道，當你偷懶睡覺去玩的時候，也許你的競爭對手也在拼命在優(yōu)化網(wǎng)站，當你抱怨網(wǎng)站怎么沒有排名，這也是你不爭的事實。

The website has not been ranked for a long time. Maybe you don't optimize the website enough, and the article update in the station doesn't achieve regular and quantitative. When you are in a good mood, write an article. If your website keyword ranking has been done, it's OK to say with fixed traffic, but the website will be optimized if you want to optimize, and you don't want to throw it aside. You know, when you're lazy to sleep and play, Perhaps your competitors are also trying their best to optimize the website. When you complain about how the website has no ranking, this is also an indisputable fact.

8、頁面跳出率過高，搜索引擎降低頁面排名

8. The page jump out rate is too high, and the search engine reduces the page ranking

當一個頁面跳出率過高，搜索引擎會識別該頁面是為不完整、過時、對用戶毫無用處的內(nèi)容，將其降低頁面評分以及濟南網(wǎng)站排名。

When the bounce rate of a page is too high, the search engine will recognize that the page is incomplete, outdated and useless to users, and reduce the page score and website ranking.